Press Release

Westlake Village, CA (April 26, 2005) – A new study of employees at FoodBrand, a national restaurant company with a brand portfolio of 30 major brands including Subway, Burger King, Starbucks and Tony Roma’s, indicates that employee pride is by far the most important driver of restaurant employee satisfaction. Wages ranked surprisingly low, prompting FoodBrand executives to re-examine the way they train and motivate their staff. The findings also have implications for the restaurant industry in general because of FoodBrand’s national presence and the variety of brands in its portfolio.

“Like most companies in the foodservice industry, we wanted to understand what can improve employee satisfaction and limit turnover,” explained FoodBrand’s Director of HR, Tina Root. “We were a little surprised with the results, but 92% of our employees answered the survey so the data is extremely reliable.” The study found that being ‘proud to say you work at FoodBrand’ is by far the most important driver of employee satisfaction. Other factors included co-worker relationships, job enjoyment, supervisor performance and freedom to participate in decision-making. “This study is definitely going to have an impact on the way we train and motivate our staff,” said Root. “TUAU’s online reporting platform gives our managers access to the results, ensuring that everyone is working from the same information. It provides the infrastructure for a highly responsive, decentralized solution.”

Tell Us About Us Inc, a single source customer and business intelligence provider, conducted the employee survey as part of a larger customer feedback system it developed for FoodBrand. “Outsourcing this research was a challenge, we needed a company that could provide correlative data between customer and associate satisfaction, but our experience with Tell Us About Us has been fantastic. The information they provide has been relevant, easy to comprehend and most importantly, actionable. TUAU really worked closely with us right from the beginning and the results clearly address the questions we need answered.”

FoodBrand is an experienced team of professionals that handles every aspect of the food and beverage business from concept development and leasing, to design, construction and operations.

Tell Us About Us Inc. is a single-source customer and business intelligence solutions provider. Founded in 1997, TUAU empowers businesses to make better decisions and build stronger customer relationships.


Contact:
Mathew Sheedy
877-301-5469
msheedy@tellusaboutus.com