Customized, Easy-to-Access Information Helps Focus Resources
Press Release
Irvine, Calif. (August 25, 2004) – Since January, 2004, El Pollo Loco, Inc., the nation’s leading quick-service restaurant chain specializing in flame-grilled chicken, has been using the innovative customer feedback solutions of Tell Us About Us Inc. to gain valuable insight into the experiences of guests visiting their more than 300 restaurants.
“The quick service segment of the restaurant industry is extremely fast-paced and highly competitive,” says Karen Eadon, chief marketing officer for El Pollo Loco. “To continuously improve our business, we must understand how we both please and disappoint our customers. This feedback helps us gain a keen understanding of how to focus our resources to grow our base of customers.”
El Pollo Loco uses a variety of feedback solutions from Tell Us About Us Inc to achieve their goal of making every guest’s visit to El Pollo Loco an excellent one. “We use both phone and on-line feedback surveys that are focused on key areas of our business, such as food quality, service, value and cleanliness,” explains Eadon. “The real-time feedback provided by Tell Us About Us gives us customized reports that recap our guests’ experiences at each of our restaurants, as well as our system as a whole. This feedback is absolutely critical to our growth and continued success.”
Tell Us About Us Inc. has been a leader in customer feedback solutions since the company was created in 1997. “It’s great to work with El Pollo Loco as they really understand the business value that comes from measuring customer satisfaction,” states Scott Griffith, vice president of business development for Tell Us About Us Inc. “Measurement is the foundation for improvement and it creates a lot of opportunities for more advanced analysis,” explains Griffith. “For example, we can look at the relationship between a number of variables and focus on key revenue drivers. We can also establish benchmarks to help gauge the effectiveness of our clients’ marketing initiatives.”
El Pollo Loco, Inc., a privately held company headquartered in Irvine, California, is the nation’s leading quick-service restaurant chain specializing in citrusmarinated, flame-grilled chicken. El Pollo Loco currently operates more than 300 restaurants in four states-- California, Arizona, Nevada and Texas. For more information about El Pollo Loco, visit the company’s website at www.elpolloloco.com.
Tell Us About Us Inc.’s full suite of innovative customer feedback solutions are helping thousands of North American service oriented businesses learn from their customers. For more information about Tell Us About Us, visit the company’s website at www.tellusaboutus.com