QSR launched the Applied Technology Awards, a program that seeks to honor operators and suppliers who are creating and employing technology that makes a difference for restaurants.
Enduring Technology
First Place:
Tell Us About Us Knowledge Management Console
California-based chicken chain El Pollo Loco needed a better way to harness customer feedback. The company began working with customer-intelligence solution provider Tell Us About Us to solicit customer feedback in 2004, and since then it adopted a number of the company’s solutions. They included online and phone Customer Experience Surveying, customer concern collecting, and order taking for catering.
Each service provides the chain with a host of information to improve operations, but data is only worthwhile if you have the ability to process it. To help clients manage the information from its applications, Tell Us About Us developed the Online Knowledge Management Console (KMC). This Web-based reporting platform gathers data from the various sources to create and modify reports for management.
“Real-time data flows into it, and [the user] can slice and dice the data by region, manager, or district,” says Bob Cavanaugh, vice president of operations for Tell Us About Us. The OnlineKMC instantly notifies users via phone, fax, or e-mail when an action is required. “We can download each and every report that is online into Excel to play with numbers or schedule it to send out by e-mail,” Cavanaugh says.
The full article can be found online at http://www.qsrmagazine.com/awards/technology/
For more information please contact:
Susan Parker
Manager, Marketing and Communications
sparker@tellusaboutus.com